Probably not the best year for a viral campaign for oh so many reasons! We’ve had enough of viruses around these parts. The Avalanches started this one way back in February, which was properly another world.
They have recently released a couple of new singles from their new album, one featuring the bold Terence Trent D’Arby, who now calls himself Sananda Maitreya. You can see the details and even hear the songs below…
2020: Third album
“On 11 February 2020, the Avalanches posted a photo of a promotional billboard in Melbourne advertising a website. On the website, a video played containing several faint voices, followed by a Morse code message stating ‘WWALY’. On 14 February, the website was updated with a second video containing another morse code message, this time spelling “20 FEB”. Two days later on 16 February, the Avalanches posted a photo of a second billboard in London.
On 20 February 2020, the Avalanches released a single titled “We Will Always Love You” featuring Blood Orange. With this release, they also confirmed the future release of their third studio album. On 18 March, they released the single “Running Red Lights” featuring Pink Siifu and Rivers Cuomo from Weezer. The song is dedicated to David Berman and features lyrics from the Purple Mountains song “Darkness and Cold.”
The Avalanches – Wherever You Go (Visualiser) ft. Jamie xx, Neneh Cherry, CLYPSO
The Avalanches – Reflecting Light (Visualiser) ft. Sananda Maitreya, Vashti Bunyan